How can ZoomInfo's integration capabilities benefit users?

The benefit of ZoomInfo's integration capabilities lies in the ability to synchronize data with popular CRM and marketing tools. This integration enables users to seamlessly connect their existing customer relationship management systems and marketing platforms with ZoomInfo's extensive database. As a result, users can enhance their sales and marketing efforts by ensuring that they have access to timely and accurate data directly within the tools they already use. This not only streamlines workflows but also leads to more informed decision-making and improved efficiency in managing customer relationships and marketing campaigns.

The other options do not align with the integration features that ZoomInfo offers. Free access to data without integration does not enhance user capabilities, and limiting access to only one tool at a time would reduce flexibility and accessibility. Creating separate databases for each user would hinder collaboration and prevent a unified approach to data management, which is contrary to the goal of integration.