How do sales professionals utilize "ZoomInfo's Alerts"?

Sales professionals utilize "ZoomInfo's Alerts" primarily to receive notifications on changes or developments within their target accounts. This feature is particularly important for staying informed about critical updates that could impact sales strategies or opportunities. For example, alerts may cover changes in key personnel, new funding rounds, or shifts in company direction, allowing sales teams to adapt their outreach efforts in real-time.

By being promptly informed about such developments, sales professionals can engage with their prospects and clients at the right moment, leveraging this timely information to create a competitive advantage. The ability to act on relevant updates supports building stronger relationships and enhancing the effectiveness of their sales approach.

Other options like monitoring industry news or tracking employee turnover rates may provide valuable insights, but they do not specifically encapsulate the primary function of alerts in facilitating proactive engagement with target accounts. Monitoring competitors or gathering general industry news can be part of a broader research strategy, but they are not the central focus of what ZoomInfo's Alerts effectively delivers.