How does ZoomInfo's 'Search Tags' feature enhance organization?

The feature of 'Search Tags' in ZoomInfo enhances organization by allowing users to categorize and label leads or contacts effectively. This capability enables sales and marketing professionals to sort and identify their leads based on specific criteria relevant to their strategy or campaigns. Using tags, users can create personalized segments, facilitate more targeted outreach, and improve overall efficiency in managing their data. By applying different tags to contacts, teams can quickly access and analyze their leads based on shared characteristics, making the process of tracking and nurturing potential clients much more streamlined and organized. This is crucial for maintaining clarity in a database, ensuring that users can find relevant information quickly and utilize it effectively for their sales efforts.