How is the data accuracy in ZoomInfo maintained?

Data accuracy in ZoomInfo is maintained through continuous updates and verification performed by a dedicated research team. This systematic approach ensures that the information remains current and reliable. The research team actively monitors and refines the database, confirming contact information and company details through various sources, including direct outreach and third-party verification methods. This ongoing process maximizes the integrity of the information that users rely on for making informed decisions in their sales and marketing efforts.

Maintaining data accuracy in this manner stands in stark contrast to options that propose relying solely on user-submitted data or implementing infrequent updates. User-submitted information can often be inaccurate or outdated, and limiting updates to a yearly schedule would likely result in a significant amount of stale data. Additionally, discarding outdated information without a thorough review could lead to losing valuable context or incomplete records, which is not conducive to high-quality data management.