In the example of a 10/80/10 email, what does the 80% part typically include?

The 80% segment of a 10/80/10 email typically includes the main value proposition because this section is where the core message is delivered. In a well-structured email, the focus during this portion is to clearly articulate the benefits and unique selling points of the offer or service being communicated. It’s the meat of the email, allowing the sender to expand on how they can solve a problem or meet the needs of the recipient. By focusing on the main value proposition during this critical bulk of the email, the sender can effectively engage the reader and encourage them to consider the offering seriously.

The other components, such as a brief introduction or customer success stories, serve auxiliary roles in establishing credibility or context but do not comprise the majority of the email’s content. Similarly, a call to action, while essential for guiding the reader's next steps, typically falls within the concluding part of the message rather than the primary content body.