What are "Intent Data" in the context of ZoomInfo?

Intent Data refers to information that signals potential customer interest and buying behavior. In the context of ZoomInfo, this type of data is critical as it allows sales and marketing teams to identify prospects who are actively researching topics related to their products or services.

When organizations gather intent data, they are essentially tracking online behaviors—such as content consumption, searches, and engagement with particular topics—that indicate a potential customer's readiness to make a purchasing decision. This data can help sales teams prioritize leads, tailor their outreach strategies, and focus their efforts on prospects most likely to convert.

The other options do not align with the definition of Intent Data. Market share data is more about the competitive landscape rather than individual interests. Employee engagement levels pertain to internal company dynamics rather than customer purchasing signals. Competitors' pricing strategies involve external market intelligence but do not reflect a customer's intent or readiness to buy.