What are two ways an SDR can filter to find VP's of Marketing at Retail Companies in ZoomInfo?

Using Title and Company Type as a filter effectively allows a Sales Development Representative (SDR) to target the specific audience of Vice Presidents of Marketing working within retail companies.

Filtering by Title ensures that the search results only show individuals who hold the specific position of 'VP of Marketing.' This is crucial because the title precisely identifies the role an SDR wishes to connect with for sales outreach or lead generation.

Filtering by Company Type allows the SDR to narrow the search to retail companies only. In the context of the question, this means that the SDR can exclude any non-retail businesses or sectors not relevant to their sales strategy.

Together, these filters streamline the search process, making it efficient and focused on the desired audience. Other combinations may not offer the same level of specificity needed to hone in on VPs of Marketing in the retail sector.