What do 'Buyer Intent Signals' indicate?

'Buyer Intent Signals' specifically indicate a prospect's readiness to purchase. These signals are typically behaviors or indicators that suggest a potential buyer is considering making a purchase decision soon. This can include actions such as browsing product pages, downloading whitepapers, engaging with webinars, or requesting demos. By analyzing these signals, sales teams can prioritize their follow-ups and tailor their approaches based on how close the prospect is to making a buying decision.

The other options presented, while they may provide valuable information in their own right, do not focus specifically on the intent to buy. Social media engagement levels can be indicative of interest, but they do not directly correlate to purchase readiness. General consumer trends offer insights into market behavior but do not reflect individual prospect actions. Company financial performance provides a broader view of a potential client's health but does not pinpoint specific purchasing signals from an individual perspective. Therefore, the option that highlights a prospect's readiness to purchase accurately captures the essence of what Buyer Intent Signals represent.