What do 'Insights' sections in a ZoomInfo profile provide?

The 'Insights' sections in a ZoomInfo profile offer analytical data about a company's market position and performance trends, making it a crucial resource for sales and marketing professionals. This data typically includes information on industry standings, growth trends, revenue performance, and other key metrics that help users understand how a company is performing in its market relative to competitors.

By providing this kind of analysis, the Insights sections empower users to make informed decisions when strategizing outreach or competitive positioning. Such information not only informs users of where a company stands but also highlights potential growth opportunities, risks, and changes in market dynamics that could affect their sales approach.

While basic company contact information, lists of employees, and competitor profiles are valuable, the unique analytical insights give users a deeper understanding of market trends and performance, which is essential for effective sales and marketing strategies.