What does 'Data Privacy' compliance ensure for ZoomInfo?

'Data Privacy' compliance ensures that data practices adhere to legal standards, which is crucial for maintaining trust and integrity in business operations. Compliance with these standards means that ZoomInfo is responsible for how it collects, uses, and shares personal data. This adherence protects not only the individuals whose data is being handled but also the company itself from potential legal ramifications and reputational damage associated with data breaches or misuse.

Legal standards related to data privacy often include regulations such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act), which impose specific requirements on organizations regarding consent, transparency, and the rights of individuals concerning their personal data. By ensuring compliance, ZoomInfo can confidently handle sensitive information, offering assurance to users that their data is being managed responsibly.

This focus on data privacy compliance does not negate data collection or guarantee that marketing is automated, nor does it restrict sales teams from direct customer interactions. Instead, it emphasizes ethical data practices alongside operational efficiency.