What does 'Intent Data' indicate regarding potential customers?

Intent Data reflects a customer's interest based on their online behavior, making it a critical tool for understanding potential customers' needs and readiness to engage with a company. This type of data is gathered through various actions that customers take online, such as visiting certain websites, downloading content, or searching for specific information related to a product or service. By analyzing this behavior, businesses can identify trends and signals indicating which prospects are in the market for specific solutions, allowing sales and marketing teams to tailor their outreach effectively.

The other options do not effectively describe Intent Data. For instance, identifying specific products or services a company offers is not indicative of customer intent, as it focuses solely on the company's offering rather than the customer's actions or interests. Historical sales data pertains to previous transactions and does not provide insights into current or emerging customer intentions. Tracking customer service requests is related to existing customer interactions and support rather than gauging the interest levels of potential customers. Therefore, the focus on online behavior in option B is what makes it directly linked to understanding prospective customer intentions.