What does "Lead Scoring" involve in the context of ZoomInfo?

Lead scoring is a critical process that allows sales and marketing teams to evaluate and prioritize leads based on their potential to convert into customers. In the context of ZoomInfo, lead scoring involves assessing various criteria such as demographic information, engagement levels, and behavioral data to assign scores to leads. By prioritizing leads in this way, teams can focus their efforts on the most promising prospects—those who are more likely to make a purchase—ultimately improving conversion rates and boosting overall sales efficiency.

This process helps streamline outreach strategies, ensuring that resources are allocated effectively to leads that exhibit a higher likelihood of engagement. It also allows teams to develop more tailored marketing and sales strategies based on the profiles of their top-scoring leads, leading to more personalized interactions that can further drive conversions.