What does the Contact Accuracy Score in ZoomInfo depend on?

The Contact Accuracy Score in ZoomInfo is determined primarily by the quality and frequency of data updates. This score reflects how reliable and up-to-date the contact information is. Accurate and fresh data is essential for effective sales and marketing efforts, as it ensures that users are working with information that reflects the current state of the contacts and companies they engage with.

Regular updates help maintain the integrity of the database by incorporating new information, correcting inaccuracies, and removing outdated entries. This process is vital because, in a rapidly changing business environment, the relevance of data can diminish quickly. Therefore, a score that relies on consistent and rigorous data management will provide users with a more trustworthy set of contacts to work from, facilitating better decision-making and strategy development in sales and outreach efforts.

While feedback from customers and other factors may influence the overall user experience and perceptions of data quality, they do not directly contribute to the calculation of the Contact Accuracy Score like the systematic updates do.