What does the 'Enrichment' feature do within ZoomInfo?

The 'Enrichment' feature within ZoomInfo is designed to enhance lead quality by supplementing existing data with additional information. This process involves pulling in extra details about contacts or companies, such as updated contact information, job titles, company size, industry, and other relevant data points. By providing a more comprehensive view of the leads, the feature allows sales and marketing teams to better understand their prospects and tailor their outreach accordingly, ultimately leading to improved engagement and conversion rates.

This added context is crucial for effectively targeting the right individuals and making informed decisions based on a deeper understanding of potential clients. Enrichment ensures that the data being worked with is not only accurate but also rich enough to support strategic initiatives in outreach and relationship-building.