What ensures the reliability of information acquired through ZoomInfo?

The reliability of information acquired through ZoomInfo is primarily ensured by the combination of static information with real-time updates. This approach allows ZoomInfo to maintain an up-to-date and comprehensive database that reflects the latest developments in the market and within individual companies. Static information provides a foundational level of detail about companies and contacts, while real-time updates capture changes such as job movements, company restructures, or shifts in market dynamics.

This dual strategy significantly enhances the accuracy and timeliness of the information, ensuring that users have access to the most relevant data for their sales and marketing efforts. Having both static and real-time data means users can trust that the insights and leads generated through ZoomInfo are reflective of the current business environment, ultimately aiding in making informed decisions.