What feature can be used to understand a company's online search history and recent content consumption?

The correct answer is Intent, which refers to a feature that allows users to identify a company's online behavior, particularly in terms of the types of content they are consuming and any recent searches they have performed. Understanding intent is crucial for sales professionals because it provides insight into the interests and needs of potential clients. By analyzing intent data, sales teams can tailor their outreach strategies, ensuring they present relevant information that aligns with the prospects' current focus and activities.

This capability is particularly beneficial for targeting effective marketing and sales efforts, as it helps to anticipate the needs of clients based on their demonstrated interests over time. In contrast, other options like Usage Tracker, Search Analytics, and Activity Log may contribute to understanding company interactions or activities, but they do not specifically highlight the analysis of content consumption and search behavior in the same way that intent does.