What is an essential outcome of using the 'Soft Launch' feature for a product?

Using the 'Soft Launch' feature for a product is primarily aimed at measuring audience interest and readiness. This approach allows companies to introduce a product in a limited capacity to gather feedback from a select group of users before a full-scale launch. During this initial phase, companies can assess how well the product resonates with potential customers, gauge their reactions, and identify any areas for improvement. This real-world feedback is critical in ensuring that the product meets market needs and is positioned correctly for a successful official launch.

Other options, while important aspects of product development and marketing, do not directly align with the primary focus of a soft launch. For example, determining the final price or finalizing distribution logistics typically occur after gathering key insights from users. Establishing long-term contracts is more relevant to establishing partnerships and sales strategies rather than evaluating audience receptiveness. Therefore, measuring audience interest and readiness stands out as the essential outcome of utilizing the soft launch feature.