What is "Growth Signals" in ZoomInfo?

"Growth Signals" in ZoomInfo refers to indicators that show potential growth opportunities within target companies. These signals can be related to various factors, such as hiring trends, funding activities, acquisitions, or expansion plans that indicate a company's potential for growth. By analyzing these signals, sales and marketing professionals can identify and prioritize leads that are more likely to yield positive results, enabling them to target their efforts more effectively.

The ability to recognize these growth signals is crucial in a competitive market, as it allows teams to focus on businesses that are on a positive trajectory, thus increasing the chances of successful engagement and conversion. This concept is integral to utilizing ZoomInfo's data effectively, as understanding where opportunities lie can directly influence a company's sales and growth strategies.