What is the benefit of using ZoomInfo for product launches?

The benefit of using ZoomInfo for product launches lies in its ability to accurately target stakeholders and relevant industries that would benefit from the new offering. By leveraging its comprehensive data and insights, ZoomInfo enables sales and marketing teams to identify specific individuals and organizations that are most likely to be interested in the product. This targeted approach increases the chances of engaging the right audience, ensuring that marketing efforts are more effective and efficient.

The platform provides access to valuable information about potential customers, including their roles, company size, industry, and recent activities. This data-driven targeting is crucial for forming meaningful connections and conversations with potential adopters, thereby enhancing the overall success of a product launch.