What is the function of the 'Networking' feature in ZoomInfo?

The 'Networking' feature in ZoomInfo primarily facilitates connecting users to their existing contacts for the purpose of obtaining referrals. This function enables users to leverage their current professional connections to expand their networking opportunities. By tapping into established relationships, users can gain access to new potential leads, partnerships, or insights that can enhance their business development efforts.

Building on existing relationships is a crucial strategy in business, as it often leads to trust and credibility that can be beneficial when reaching out to new contacts. This feature emphasizes the importance of leveraging personal networks for growth and opportunity, rather than relying on random connections or completely new contacts that may not have a pre-existing relationship with the user. In this way, it serves to strengthen professional ties while providing a more targeted approach to networking.