What is the primary function of the 'Competitor Analysis' feature in ZoomInfo?

The 'Competitor Analysis' feature in ZoomInfo is designed specifically to assess competitors' market presence and strategies. This function allows users to gather intelligence about how competing companies are performing in the market, including their strengths, weaknesses, and strategic initiatives. By analyzing various data points such as company size, revenue, market share, and product offerings, businesses can better position themselves against their competitors.

Understanding competitors’ strategies enables companies to make informed decisions related to their own market tactics. This feature is particularly valuable for sales and marketing teams seeking to identify differentiation points and opportunities for growth. It provides essential insights that help companies optimize their approaches and improve their competitive edge.