What is the purpose of the "Scoops" feature in ZoomInfo?

The "Scoops" feature in ZoomInfo is specifically designed to deliver insights into recent news and events related to target accounts. This capability is crucial for sales professionals as it helps them stay informed about significant happenings that could influence their engagement with prospective clients or current customers. By providing timely updates, such as company expansions, executive changes, market trends, or product launches, this feature enables sales teams to tailor their outreach strategies and maintain relevant conversations with decision-makers. The insights from Scoops can facilitate more informed discussions and opportunities, ultimately driving better results in the sales process.