What is ZoomInfo primarily used for in sales and marketing?

ZoomInfo is primarily utilized for gathering and providing detailed business and contact information, which is essential for sales and marketing professionals. The platform offers a robust database that allows users to access comprehensive profiles of companies and their decision-makers, including contact details, industry specifics, and company size. This rich data is invaluable for building targeted prospect lists, enhancing lead generation efforts, and conducting effective outreach campaigns.

The other options do not accurately reflect the core functions of ZoomInfo. While creating marketing materials, leading training sessions, and managing customer service inquiries are important aspects of sales and marketing operations, they fall outside the primary offerings of ZoomInfo. The tool excels in data enrichment and insights, which enable sales and marketing teams to identify and connect with the right audiences effectively.