Which action most effectively follows the 'Take Control' phase?

Setting up a follow-up meeting is the most effective action to take after the 'Take Control' phase. This phase typically involves addressing the concerns of the prospect, clarifying any misunderstandings, and establishing a path forward. By scheduling a follow-up meeting, you ensure that the momentum gained during the conversation continues. It shows that you are committed to addressing their needs and can allow for a deeper discussion about the next steps to implement your solution.

This approach not only keeps the prospect engaged but also demonstrates that you value their time and are interested in their business. It provides an opportunity to delve deeper into any remaining questions they may have, solidifying your relationship and positioning you as a trusted advisor.

Other options, while they may have their place in a sales process, do not effectively capitalize on the momentum established during the 'Take Control' stage. Wrapping up the meeting may close the conversation prematurely without taking the next step, asking for testimonials might not be relevant at this stage as it assumes a level of commitment that hasn't been reached, and sending a thank you email, while courteous, does not advance the conversation or relationship as effectively as setting up a follow-up meeting does.