Which feature helps improve the quality of leads in ZoomInfo?

Enrichment is a powerful feature in ZoomInfo that enhances lead quality by updating and augmenting existing data with more relevant, accurate information. This process often involves filling in gaps in contact details, updating outdated information, and providing additional context about the leads, such as company size, industry, and other attributes that can aid in the lead qualification process.

By enriching data, users gain a clearer and more comprehensive picture of their leads, which enables better targeting and more effective sales strategies. High-quality leads are essential for successful sales outcomes, and enrichment directly impacts the accuracy and relevance of the information sales teams use to engage prospects.

While other features like real-time data, lead scoring, and org charts also play significant roles in the lead generation process, they serve different functions. Real-time data helps ensure that the information is current, lead scoring evaluates the potential value of leads, and org charts provide insights into a company's hierarchy. However, it is the enrichment process that fundamentally improves the quality of the leads that sales teams rely on.