Which feature in ZoomInfo allows users to find leads based on various criteria?

The feature that enables users to find leads based on various criteria is Advanced Search. This tool allows users to input specific parameters, such as industry, company size, location, and job title, to refine their search for leads effectively. By utilizing Advanced Search, users can significantly enhance their targeting efforts and discover potential leads that closely match their ideal customer profile. This capability is essential for sales and marketing professionals who need to identify prospects that are most likely to convert.

On the other hand, Lead Scoring helps prioritize leads based on their likelihood to become customers but does not directly assist in finding new leads based on specific criteria. Real-time Data provides the most current information but does not offer a structured way to search for leads. Enrichment involves enhancing existing data with additional insights but does not specifically address the task of finding leads.