Which industry is listed for the company Nike in ZoomInfo?

Nike is primarily known for its consumer-facing products, specifically athletic shoes, apparel, and other sporting goods, placing it squarely within the retail industry. This categorization reflects Nike's business model, which focuses on selling directly to consumers through various channels, including physical stores and online platforms.

The retail industry encompasses companies involved in the sale of goods or services directly to consumers, and Nike’s operations, branding, marketing strategies, and distribution align with the characteristics of retail businesses. As a global leader in sportswear, the company exemplifies the retail sector's emphasis on meeting consumer demands and trends in lifestyle and fitness.

While other industries like manufacturing or financial services may loosely relate to certain aspects of its operations—Nike does manufacture its products and may engage in financial partnerships—the core identity of Nike as it relates to its market activities is rooted in retail, where it engages with customers directly and focuses heavily on brand development and sales. This clarity of focus on consumer engagement solidifies its classification as a retail company within the ZoomInfo database.