Which of the following best describes the primary focus when using the 'Teach' phase in sales?

The primary focus of the 'Teach' phase in sales is all about providing education on the solution. In this phase, the salesperson aims to inform and empower the prospect by clearly explaining how their product or service addresses specific needs or challenges the prospect may be facing. The goal is to help the prospect understand the benefits and advantages of the solution in a way that resonates with their situation. By educating the prospect, the salesperson enhances their value proposition and helps the reader see how the offering can solve their problems or improve their situation.

This phase is crucial because it moves beyond just presenting features or building relationships; it centers around helping the customer grasp the full potential of the solution being offered. Educating the prospect ensures they are making an informed decision and establishes the salesperson as a trusted advisor.