Which of the following filters can be used in the ZoomInfo search feature?

The choice of location and industry as a filter in the ZoomInfo search feature is a strong selection because these criteria are essential for narrowing down search results to identify potential leads or target companies that align with a sales strategy. Location allows users to focus on specific geographical areas, enabling sales professionals to hone in on local markets or regions where they seek opportunities. The industry filter complements this by allowing users to specify particular sectors, such as technology, healthcare, or finance, ensuring that the results are relevant to their market focus.

Using both location and industry together provides a more tailored search experience, as it helps to identify businesses that not only fall within a desired physical area but also belong to a specific market segment, making outreach efforts more targeted and effective. This type of filtering is crucial for B2B sales, where understanding both the geography and industry of potential clients can significantly enhance conversion rates.